Cappellini came to us with a clearly defined challenge:

Customer research showed that people outside the design community was unfamiliar with the brand and did not see how the designer pieces could enter their homes.

Cappellini is part of Poltrona Frau Group, an international leader in the high-end sector of the furniture market with four renowned brands: Poltrona Frau, Cassina, Cappellini and Alias. Present in 65 countries with 700+ resellers, Cappellini was founded and directed by Architect Giulio Cappellini who is internationally known as a design pioneer and a talent scout.

We decided to leverage amazing resellers interior design solution and magazine photographs to show practical solutions. We started with a reevaluation of the website’s target audience, goals, and the messages to delivered. The proposed web site has interactive pictures of actual Cappellini stores from all over the world. Each product can be clicked on to get information about the designer, sizes, colors, etc. Each product is distributed with a new label, telling its story narrated by the designer.

The design received extensive appreciation by Giulio Cappellini and Giuliano Mosconi, CEO of Poltrona Frau Group. Winning idea was leveraging the company unique strengths to communicate to the audience they cared the most – the home owners – in a way that was attractive and eloquent to them.